Digital Marketing
SEO and SEM services
IBC Digital do not finish a project when the website is built. IBC Digital develop our clients websites using the best in SEO web design, the next step however, is to help our clients make sure their website/s are found on the internet with Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) ongoing. We can customise a digital marketing plan that include various elements of SEO and SEM as required, tailored to your needs and budget.
It is really difficult to understand how well your website is performing without statistics. That's why IBC Digital always sign our clients up to the Google Analytics suite of tools. We keep an eye on your websites stats for you and make informal suggestions from time to time. However, we strongly advice that you have access to this information yourself. We can do this for you, just ask us at the conclusion of your website build.
Search Engine Optimisation Services
SEO web designs are second nature to IBC Digital and are an automatic inclusion to our website developments. SEO and SEM are always in our thoughts when we design and develop a website. For example our websites are built to be easily indexed by Google.
Our clients often choose to write their own content as it is a cost effective approach and IBC Digital offer to help our clients enhance their content with white hat SEO strategies that include using relevant keyword rich content, optimal link building and ensuring content is of good quality.
Writing white papers, articles or blogs and using effective social media campaigns can be an effective way of driving traffic to your website.
A good SEO strategy will help your new website, or even your existing website, inch up the search engine ranks, in the unpaid search results listings.
Search engine optimization goes hand in hand with search engine marketing and best results are often seen when using both.
Search Engine Marketing
Search Engine Marketing, SEM, is the use of paid strategies to promote your website. This is a cost effective method as search engine marketing campaigns are targeted and you only pay when there are results. 'Pay Per Click' (PPC). Basically an advertisement is displayed, in response to trigger key words, in a prominent position on a search results page. If the searcher clicks on the advertisement they are sent to the corresponding website. A click on the advertisement will cost a varying amount depending on the 'bid' price for the trigger keywords used.
SEM is an effective way to drive money to your website quickly and when combined with the long term strategies of SEO, your website will rank well on search engines in no time.
To find out more about SEO and SEM and what IBC Digital marketing services can do for you, Please talk to us, we are always happy to offer our services, advice and tips for you to manage your own SEO and SEM campaigns, if self-management is your preferred option, or to implement a digital marketing strategy for you.
